Urban design concept

What is an urban design concept?

Very often I hear my concept is a sustainable city, green city, water city, city without cars, city of micro communities. These ideas are certainly not wrong, however they are quite general and not strong enough to underpin the architectural-urban design concept, show our authentic standpoint and understanding of an area.

The urban design concept requires going deeper into the context and content, asking questions, paying attention to the big picture as well as the details. Since we work in different scales and in a multidisciplinary field, we need a wider perspective and an investigative mind.